In October of 2006 Iceland began commercial whaling again. They had been doing only scientific whaling since 1986. The harvesting of whales is done in a controlled sustainable way with strict quotas, but many organizations including environmental groups and the whale watching industry are still opposed to it. Only 1.1% of Icelandic adults actually eat whale once a week or more. As seen in the whale Kebab ad above, some people are able to approach the subject with a sense of humor. Below is a clip from the local paper, “The Grapevine”.